A new era begins !
We didn’t try to make it the biggest, the most luxurious, or the most spectacular.
We chose to make it right.
Signed Pilote… inspired by JOA.
In 2026, Joa Camp becomes Joa by Pilote.
This new chapter marks a turning point for the brand, which preserves its identity while embracing the qualities inherited from Pilote’s renowned expertise.
After a year of in-depth transformation, Joa by Pilote gains in reliability, comfort and overall experience quality while remaining true to its original spirit: simple, friendly and focused on what truly matters.
Joa by Pilote means…
Pilote expertise and quality: 65 years of experience, no fluke
Vehicles crafted in the same factory, by the same team
A strong identity: JOA’s colors, design and spirit remain ever-present
A fair and rare balance between quality and price
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